What We
Do
01
Relationship management
Public Relations (PR)
Media Relations
Building relationships with journalists and media outlets to secure media coverage.
- Pitching story ideas to journalists
- Coordinating interviews and media events
- Building media lists and contacts
- Crafting media pitches and press releases
- Tracking media coverage and creating media reports
Crisis Management
Preparing for and managing challenging situations that could negatively impact reputation.
- Developing crisis communication plans
- Providing media training for spokespersons
- Offering 24/7 crisis support and monitoring
- Responding to media inquiries
- Conducting post-crisis evaluations and debriefs
Reputation Management
Monitoring and managing online and offline conversations to ensure positive portrayal.
- Conducting online reputation audits and assessments
- Developing reputation management strategies and tactics
- Creating and publishing positive content and press releases
- Monitoring social media and online mentions
- Tracking sentiment and analyzing data to inform strategy
02
Media Management
Social Media Managent
Social Media Strategy
Creating a comprehensive social media plan that aligns with business goals and target audience.
- Conducting social media audits and competitive analysis
- Developing social media content and editorial calendars
- Setting social media KPIs and goals
- Identifying target audience and social media channels
- Creating brand guidelines and tone of voice.
Content Creation
Developing high-quality and engaging content that resonates with the target audience.
- Creating visual and written content
- Adapting content for different social media platforms
- Incorporating brand voice and messaging
- Ensuring content is optimized for search engines and social media algorithms
- Posting and scheduling content for optimal engagement.
Analytics and Reporting
Collecting and analyzing data to inform social media strategy and measure success.
- Collecting and analyzing social media metrics and KPIs
- Creating regular social media performance reports
- Analyzing social media audience demographics and behavior
- Monitoring social media trends and updates
- Identifying opportunities for improvement and optimization.
03
Reaching out
Influencer Outreach
Influencer Campaign
Building and maintaining relationships with influencers to increase brand awareness and engagement.
- Developing influencer outreach messaging and templates
- Customizing outreach messages for each influencer
- Developing influencer collaboration and compensation agreements
- Coordinating influencer content creation and posting schedules
- Building long-term relationships with influencers.
Influencer Event Management
Planning and executing events to engage with influencers and increase brand exposure.
- Developing event concept and theme
- Identifying relevant influencers and guests
- Coordinating event logistics and venue management
- Developing event content and creative assets
- Measuring event performance and ROI.
Influencer Research
Identifying and vetting potential influencers that align with the brand and target audience.
- Conducting influencer audits and competitive analysis
- Identifying relevant influencer categories and niches
- Analyzing influencer audience demographics and engagement rates
- Verifying influencer authenticity and credibility
- Developing influencer outreach lists and databases.